about me

With nearly 25 years of experience in sound, music, and customer experience, I’ve worked across the entire spectrum of audio from radio studios and live stages to award-winning audio branding for major brands.

My career began behind the mic as a radio host, and over the years I’ve moved through roles in the music industry, live entertainment, and brand strategy. I’ve served as a Sales Manager at Warner Music, curated entertainment experiences for hospitality giants like Tallink Silja and Restel, and built immersive audio branding solutions for clients ranging from national broadcasters to luxury skincare brands.

I’ve helped hundreds of brands, both in Finland and internationally, find their voice and use it with clarity, consistency, and impact. My client base spans virtually every sector from B2C retail and FMCG to B2B services, and public institutions.

Today, I work as a Creative Director at BAD Agency, specializing in creative commercial audio design. My approach is both strategic and creative, helping brands translate their values into sound, and turning ideas into audio experiences that connect and convert.

My work has been recognized with multiple industry awards, both nationally and internationally.